7 Business Courses That Actually Align With Your Values in 2025
You know that feeling when you’re scrolling through business advice, and everything just feels… wrong?
Like, the advice works. It’s not bad advice. But it’s asking you to show up in ways that make your skin crawl. To adopt strategies that feel like putting on someone else’s clothes. To build a business that—sure—might make money, but would also make you miserable.
I’ve been there. Sitting in a workshop, listening to someone explain their proven system, thinking “This would work… but I’d hate myself doing it.”
The problem isn’t that traditional business advice doesn’t work. It’s that it often comes with an unspoken requirement: leave your values at the door. Be aggressive. Always be closing. Growth at all costs. Hustle until you drop.
But what if you could build a business that actually feels aligned? One that reflects who you are, not who some guru thinks you should be? One that succeeds because of your values, not in spite of them?
That’s what these courses offer—business education that doesn’t ask you to compromise yourself to succeed.
Courses for Building Businesses That Feel Right
1. The Spirit of Your Business Masterclass by Colette Baron-Reid – Best for Intuitive Business Building
What This Is: Colette Baron-Reid’s approach to building businesses that honor both practical strategy and intuitive wisdom. This isn’t woo-woo without substance—it’s combining spiritual alignment with real business principles.
Why Spiritual Alignment Matters: ✅ Values Integration: Building business around what actually matters to you. ✅ Intuitive Decision-Making: Trusting your gut alongside data and strategy. ✅ Energy Management: Understanding how your energy affects your business outcomes. ✅ Authentic Expression: Showing up as yourself, not a business persona. ✅ Purpose Connection: Connecting daily business activities to deeper purpose. ✅ Sustainable Success: Creating businesses that nourish you instead of depleting you.
Real Talk: ❌ Spiritual Language: Uses metaphysical concepts—may not resonate if you’re purely pragmatic. ❌ Inner Work Required: Asks you to examine beliefs and patterns, not just implement tactics.
Perfect For: Entrepreneurs who feel disconnected from traditional business advice and want to build something that honors their whole self. If you’ve ever thought “this would work but it doesn’t feel right,” Colette’s approach integrates spirit with strategy.
View The Spirit of Your Business Masterclass →
2. Business by Design by James Wedmore – Best for Holistic Business Systems
What You Learn: James Wedmore’s comprehensive framework for designing businesses that work systematically while supporting the life you actually want. This is architecture thinking—building the whole structure, not just adding features.
Complete Business Design: ✅ Systems Thinking: Creating coherent systems instead of random tactics. ✅ Lifestyle Integration: Business designed around your life goals from the start. ✅ Mindset Foundation: Inner game work alongside outer strategy implementation. ✅ Strategic Clarity: Understanding how all pieces connect before you build. ✅ Scalable Structure: Infrastructure that grows without proportionally increasing your effort. ✅ Sustainable Growth: Building for longevity, not just short-term wins.
Consider This: ❌ Comprehensive Program: Covers everything—requires real commitment to implement fully. ❌ Foundation Focus: About building right, not getting quick wins.
Best For: Business owners tired of tactic-chasing who want to build solid foundations. If you’re done with shiny objects and ready to design business infrastructure that actually functions, James’s approach creates lasting systems.
3. CEO Academy by Xtina Harmsworth – Best for Leading With Your Strengths
What This Teaches: Xtina Harmsworth’s training on operating as CEO in ways that honor your natural strengths and leadership style. This isn’t about copying someone else’s CEO playbook—it’s developing your own.
Leadership That Fits You: ✅ Strengths-Based Approach: Leading from what you’re naturally good at. ✅ Strategic Thinking: Making decisions that align with your vision and values. ✅ Authentic Authority: Building leadership presence that feels genuine. ✅ Team Alignment: Creating culture that reflects your values. ✅ Vision Clarity: Getting clear on where you’re going and why it matters. ✅ Decision Framework: Making strategic choices that feel right and work.
Keep in Mind: ❌ Leadership Level: Most valuable when you’re building team, not solo operation. ❌ Strategic Focus: About thinking and leading, not tactical implementation.
Ideal For: Entrepreneurs ready to step into CEO role in ways that feel authentic. If you’re tired of forcing yourself into leadership molds that don’t fit, Xtina helps you develop leadership that works with who you are.
4. Market Like a CEO by Jereshia Hawk – Best for Values-Aligned Marketing
What You Get: Jereshia Hawk’s framework for marketing from CEO perspective—making visibility choices that align with your values and business vision. This is strategic visibility that doesn’t require you to perform or pretend.
Strategic Marketing Clarity: ✅ Values-First Approach: Marketing that reflects what you actually stand for. ✅ CEO-Level Decisions: Strategic visibility choices vs. random tactics. ✅ Authentic Presence: Showing up as yourself, not manufactured persona. ✅ Results Focus: Connecting marketing to actual business outcomes that matter. ✅ Strategic Positioning: Being visible in ways that feel good and work. ✅ Energy Management: Marketing that doesn’t deplete your energy reserves.
What to Expect: ❌ Strategy-Heavy: Focuses on strategic thinking, not plug-and-play templates. ❌ CEO Mindset Required: Works best when you’re thinking strategically about business.
Perfect For: Business owners who know they need visibility but hate traditional marketing advice. If you’re tired of marketing tactics that feel gross, Jereshia’s approach creates strategy that aligns with your values.
5. Winning the Game of Business VIP by John Assaraf – Best for Mind-Business Connection
What This Covers: John Assaraf’s program combining neuroscience, mindset work, and business strategy. This bridges the gap between inner work and outer results in practical, science-backed ways.
Science-Backed Success: ✅ Neuroscience Foundation: Understanding how your brain affects business results. ✅ Mindset Training: Practical techniques backed by research, not just positive thinking. ✅ Behavioral Change: Rewiring patterns that sabotage success. ✅ Strategic Clarity: Combining mental clarity with business strategy. ✅ Evidence-Based Approach: Real science, not just motivational fluff. ✅ Sustainable Performance: Building mental fitness for long-term success.
Considerations: ❌ Inner Work Required: Asks you to examine and change thought patterns. ❌ Science-Heavy: Includes neuroscience education—not everyone’s cup of tea.
Best For: Entrepreneurs who know mindset matters but want science-backed approaches. If you’re done with woo-woo platitudes and want practical, research-based methods for mental game, John’s program delivers.
View Winning the Game of Business VIP →
6. Brand Authority Profits by Dan Henry – Best for Authority Without Arrogance
What You Learn: Dan Henry’s system for building brand authority that converts—but in ways that feel genuine, not sleazy. This is positioning yourself as expert without becoming insufferable.
Authority Building Done Right: ✅ Strategic Positioning: Becoming the obvious choice in your niche. ✅ Content Strategy: Creating content that establishes expertise authentically. ✅ Trust Building: Earning authority through value, not manufactured credibility. ✅ Conversion Focus: Authority that actually leads to business results. ✅ Sustainable Approach: Building reputation that lasts, not flash-in-pan fame. ✅ Authentic Expertise: Showing what you know without pretending or overpromising.
Real Talk: ❌ Marketing Focus: Specifically about positioning and visibility, not full business strategy. ❌ Implementation Needed: Requires consistent application to build authority over time.
Ideal For: Experts tired of self-promotion advice that feels gross. If you know your stuff but hate bragging, Dan’s approach builds authority that feels right and converts.
View Brand Authority Profits →
7. Iconic Personal Brand 2.0 by Kathryn Porritt – Best for Personal Brand That Reflects You
What This Is: Kathryn Porritt’s framework for building personal brands that actually reflect who you are—not manufactured personas. This is brand building that starts with truth, not image crafting.
Authentic Brand Building: ✅ Truth-First Approach: Building from who you actually are, not who you think you should be. ✅ Values Integration: Brand that reflects what you truly care about. ✅ Strategic Expression: Being yourself strategically, not randomly. ✅ Sustainable Identity: Brand you can maintain because it’s genuinely you. ✅ Market Positioning: Finding where your authentic self meets market need. ✅ Long-Term Vision: Building brand that grows with you, not outgrows you.
Keep in Mind: ❌ Personal Brand Focus: About you as brand, not separate company branding. ❌ Self-Awareness Required: Asks you to get really honest about who you are.
Perfect For: Entrepreneurs building personal brands who refuse to fake it. If you want brand that represents you truthfully while positioning strategically, Kathryn’s approach creates authentic clarity.
View Iconic Personal Brand 2.0 →
How to Choose the Right Values-Aligned Business Course
Here’s how to figure out which approach fits where you are:
Start with Spirit of Your Business if: You feel disconnected from traditional business advice and want to integrate intuitive wisdom with practical strategy. This bridges spiritual alignment with real-world results.
Choose Business by Design if: You’re done with tactic-chasing and ready to build complete business infrastructure. James’s approach creates systems that function coherently while supporting your life.
Go with CEO Academy if: You need to step into leadership role in ways that honor your strengths. Xtina helps you develop CEO thinking that fits your natural leadership style.
Pick Market Like a CEO if: You know you need visibility but hate typical marketing advice. Jereshia’s framework creates strategic clarity for marketing that aligns with your values.
Consider Winning the Game of Business if: You want science-backed approaches to mindset and business. John bridges the gap between inner work and outer results with research-based methods.
Try Brand Authority Profits if: You need to establish expertise without feeling gross. Dan’s system builds authority that converts while feeling genuine.
Explore Iconic Personal Brand if: You’re building personal brand and refuse to create fake personas. Kathryn’s approach builds brands that reflect truth while positioning strategically.
Budget-Wise: All of these are premium programs reflecting comprehensive value. You’re investing in alignment, not just tactics—which tends to cost more upfront but save you from expensive mistakes later.
Time Investment: Expect to dedicate real time to any of these. Values-aligned business building requires more than just implementing templates—you’re doing inner work alongside strategy work.
My Take: Building Businesses That Don’t Compromise You
Look, you can absolutely build a successful business following traditional advice. Lots of people do. But if it requires you to be someone you’re not, or do things that make you feel icky, or compromise values you care about—is that really success?
I don’t think so.
The courses on this list all share one thing: they recognize that sustainable business success comes from alignment, not just tactics. When your business reflects your values, you show up more consistently. When strategies feel right, you implement them more fully. When you’re being yourself, you attract clients who actually fit.
That doesn’t mean these approaches are easier—in some ways, they’re harder. It’s much simpler to follow a template than to figure out what authentic business looks like for you. But the payoff is building something you actually want to keep building. Something that feeds you instead of depleting you. Something that succeeds because of who you are, not in spite of it.
Start with whichever course addresses your biggest misalignment. If you feel disconnected from your business’s purpose, go with Spirit of Your Business. If your business systems feel chaotic and draining, Business by Design creates coherence. If you’re forcing yourself into leadership styles that don’t fit, CEO Academy develops authentic authority. If marketing makes your skin crawl, Market Like a CEO finds strategic approaches that feel right.
You don’t have to compromise yourself to succeed. These courses prove it.
Ready to build business that aligns with who you are? Pick the course that addresses your biggest values disconnect and start building something that actually feels right—not just profitable.