7 Best Coaching Programs to Launch & Scale Your Practice in 2025
Here’s the uncomfortable truth about coaching businesses that nobody wants to say out loud.
Most coaches are broke.
Not because they lack skills, empathy, or the ability to help people. They’re broke because they don’t know how to run an actual business. They treat coaching like a calling instead of a profession—which is beautiful and idealistic until you can’t pay your rent.
I’ve watched incredibly talented coaches give away free sessions for years, undercharge because they feel guilty asking for real money, or spend all their time on Instagram hoping someone will magically discover them and beg to pay $5,000.
That’s not a business. That’s a very expensive hobby.
The coaches who actually make a living—the ones who fill their practice, charge what they’re worth, and build sustainable businesses—they’re not necessarily better coaches. They just understand the business of coaching.
These programs teach exactly that. Not just how to coach (you probably already know that), but how to attract premium clients, structure offers people actually buy, and build systems that scale beyond trading hours for dollars.
If you’re serious about building a real coaching business, not just calling yourself a coach while working a side hustle forever, keep reading.
Top Coaching Programs for Building a Real Business
1. The Boutique Coaching Business by Becky Keen – Best for Premium Positioning
What This Is: Becky Keen’s signature program for building a high-end, boutique coaching practice that attracts premium clients who value transformation over price. This is about positioning yourself at the top of the market, not competing on cost.
Premium Business Model: ✅ Boutique Positioning: Stand out as a premium option, not just another coach in a crowded market. ✅ High-Ticket Offers: Structure coaching packages that command $5K-$50K+ price points. ✅ Client Attraction: How to attract clients who are ready and excited to invest at premium levels. ✅ Messaging Mastery: Communicate your value in a way that resonates with high-end buyers. ✅ Sales Strategy: Fill your practice without sleazy tactics or constant hustle. ✅ Sustainable Systems: Build a business that doesn’t require you working 60-hour weeks.
Real Talk: ❌ Premium Focus: This is specifically for coaches who want to work with fewer clients at higher price points. ❌ Positioning Work Required: You need to be willing to step into premium positioning confidently.
Perfect For: Coaches who are tired of overdelivering and undercharging. If you know you’re worth more but don’t know how to position yourself as a premium option, or if you want to work with fewer clients for more money, this is your blueprint.
View The Boutique Coaching Business →
2. Coaching Practice Launcher by Mark Peysha – Best for Getting Started Fast
What You Get: Mark Peysha’s streamlined program for launching your coaching practice from scratch—even if you’ve never had a paying client before. This cuts through the overwhelm and gives you exactly what you need to get your first clients.
Launch Framework: ✅ Niche Clarity: Get clear on who you serve and what transformation you provide. ✅ Offer Creation: Build your first coaching package that sells. ✅ Client Attraction: Simple strategies for finding your first paying clients. ✅ Sales Basics: How to enroll clients without feeling pushy or salesy. ✅ Business Foundation: Set up the essential systems and structures. ✅ Quick Start Approach: Designed to get you generating income fast, not perfect.
Considerations: ❌ Foundation Level: Great for launching, but you’ll need more advanced training as you scale. ❌ Beginner-Focused: If you’re already established, this might be too basic.
Best For: Brand new coaches or people transitioning into coaching who want a clear roadmap from zero to first client. If you’re stuck in research mode, taking more certifications, or waiting until you’re “ready,” this gets you into action and earning.
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3. Elite Business Coaching Program by Dan Martell – Best for High-Performance Coaching
What This Teaches: Dan Martell’s high-octane program for coaches who want to build elite-level businesses. This isn’t about gentle guidance—it’s about performance, results, and building a coaching practice that scales like a tech startup.
Elite-Level Training: ✅ Performance Systems: Build a practice optimized for results and scalability. ✅ Business Strategy: Think like a founder, not just a coach. ✅ Client Results Focus: How to get clients undeniable outcomes (which creates referrals and testimonials). ✅ Scaling Framework: Move beyond 1:1 coaching into group programs and products. ✅ Team Building: Hire and manage a team to leverage your time. ✅ Metrics & Data: Track what matters and optimize based on numbers, not feelings.
What to Know: ❌ High-Performance Culture: This is intense, metrics-driven, and fast-paced. Not for everyone. ❌ Growth-Stage Focus: Best for coaches already making money and ready to scale aggressively.
Ideal For: Ambitious coaches who want to build big businesses, not just solo practices. If you’re thinking seven figures, team building, and creating significant impact at scale, Dan teaches the systems and mindset to get there.
View Elite Business Coaching Program →
4. Mindvalley Coaching Career Mastery – Best for Certification & Career Building
What You’re Learning: Mindvalley’s comprehensive program combining coaching certification with business-building skills. This gives you both the credentials and the practical knowledge to build a thriving coaching career from the ground up.
Complete Package: ✅ Accredited Certification: Get recognized coaching credentials that add credibility. ✅ Coaching Fundamentals: Master the core skills and methodologies of effective coaching. ✅ Business Training: Learn how to market yourself and attract clients. ✅ Multiple Coaching Styles: Exposure to different coaching frameworks and approaches. ✅ Career Pathways: Options for working with organizations, teams, or individual clients. ✅ Global Community: Network with coaches worldwide for support and collaboration.
Limitations: ❌ Broad Curriculum: Covers a lot of ground, which means it’s not hyper-specialized in any one area. ❌ Certification Timeline: Completing the certification takes time and commitment.
Best For: People serious about coaching as a long-term career who want both certification and business skills. If you’re making the leap from corporate or another career into coaching, this gives you credibility plus practical business knowledge.
View Mindvalley Coaching Career Mastery →
5. Scalable Coach Masterclass by Lucas Garvin & Jim Hohl – Best for Scaling Systems
What This Covers: Lucas Garvin and Jim Hohl’s masterclass on building systems that let you scale your coaching business beyond 1:1 hours. This is about creating group programs, digital products, and leveraged offers that multiply your impact and income.
Scalability Focus: ✅ Group Coaching Models: Design and deliver group programs that work at scale. ✅ Digital Product Creation: Build courses and resources that serve clients without your time. ✅ Hybrid Offerings: Combine 1:1, group, and self-paced options strategically. ✅ Delivery Systems: Technology and processes for delivering coaching at scale. ✅ Revenue Diversification: Multiple income streams from your coaching expertise. ✅ Time Freedom: Make more money while working fewer hours.
Real Talk: ❌ Scaling Focus: If you love pure 1:1 work and don’t want to scale, this won’t resonate. ❌ Systems Required: You need to be willing to build and follow systems, not wing it.
Perfect For: Established coaches who are maxed out on 1:1 capacity and ready to scale. If you’re booked solid but can’t take on more clients, or if you want to make more impact without working more hours, this teaches you how to build leveraged offers.
View Scalable Coach Masterclass →
6. The Coaches Incubator by Kelsey Murphy – Best for New Coaches
What You Get: Kelsey Murphy’s incubator program designed specifically for coaches in their first year of business. This provides the structure, support, and step-by-step guidance new coaches need to build sustainable practices from day one.
Incubator Experience: ✅ Structured Curriculum: Clear path from zero to fully booked. ✅ Personalized Support: Coaching on your specific challenges and goals. ✅ Community Environment: Launch alongside other new coaches for peer support. ✅ Business Foundations: All the systems and structures you need from the start. ✅ Client Attraction: Proven methods for filling your practice as a new coach. ✅ Confidence Building: Support for the mindset challenges every new coach faces.
Considerations: ❌ New Coach Focus: Specifically for coaches in year one—might be too basic if you’re established. ❌ Cohort-Based: You need to participate during the program timeline, not self-paced.
Ideal For: Coaches in their first year who want structured support and community. If you’re freshly certified or just starting out and feel overwhelmed by everything you need to do, the incubator gives you a clear path and accountability.
7. Transformational Coaching Program (TCP) by Jim Fortin – Best for Deep Transformation
What This Teaches: Jim Fortin’s program for coaches who want to create profound transformation in clients, not just surface-level behavior change. This goes deep into identity work, subconscious reprogramming, and creating lasting change.
Transformation Focus: ✅ Identity-Level Change: Help clients transform who they are, not just what they do. ✅ Subconscious Work: Tools for rewiring limiting beliefs at the root level. ✅ Deep Coaching Skills: Go beyond traditional coaching into real transformation. ✅ Client Results: Create the kind of outcomes that generate testimonials and referrals. ✅ Advanced Techniques: Hypnosis, NLP, and other modalities for accelerated change. ✅ Personal Transformation: You’ll transform as you learn to guide others through it.
What to Know: ❌ Deep Work Focus: This is intensive and goes beyond surface-level coaching approaches. ❌ Personal Growth Required: You can’t guide clients deeper than you’ve gone yourself.
Best For: Coaches who want to facilitate real, lasting transformation in clients. If you’re frustrated with clients who get insights but don’t change, or if you want to create deeper, more profound results, this teaches you how to work at the identity and subconscious level.
View Transformational Coaching Program →
How to Choose the Right Coaching Program for You
The right program depends on where you are in your coaching journey and what you’re trying to accomplish.
Start here if you’re brand new: Coaching Practice Launcher or The Coaches Incubator give you clear roadmaps from zero to first clients.
Choose this if you want certification plus business: Mindvalley Coaching Career Mastery combines credentials with practical business training.
Pick this if you want premium positioning: The Boutique Coaching Business teaches you to attract high-end clients and charge accordingly.
Go here if you want to scale: Scalable Coach Masterclass shows you how to move beyond 1:1 hours into leveraged offers.
Invest in this if you’re ambitious: Elite Business Coaching Program gives you the systems and mindset to build a seven-figure practice.
Study this for deep transformation skills: Transformational Coaching Program teaches you to create profound, lasting change in clients.
My advice? Don’t collect programs. Pick the one that matches your current stage and biggest challenge. Master it. Implement everything. Then—and only then—move to the next level.
Final Thoughts
Building a coaching business isn’t just about getting certified and hanging up a shingle. It’s about understanding business fundamentals, positioning yourself effectively, attracting the right clients, and creating offers people actually buy.
These programs teach you exactly that—not just how to be a good coach, but how to build a profitable, sustainable coaching business that supports your life and creates real impact.
So stop waiting until you’re ready, stop giving away free sessions hoping it leads somewhere, and stop undercharging because you feel guilty asking for what you’re worth.
Pick the program that speaks to where you are right now, invest in yourself the way you ask clients to invest in themselves, and build the coaching practice you actually deserve.
Your future clients are already out there looking for exactly what you offer. Now you just need to build a business that connects you with them.