7 Best Sales Courses to Master Closing Deals in 2025
Let’s talk about the elephant in the room: most entrepreneurs suck at sales.
Not because they’re bad people or lack talent. But because nobody ever taught them how to actually sell. They think if they just build something good enough, people will automatically buy. Then reality hits—crickets.
I used to be one of those people. Great at delivery, terrible at closing. I’d have sales conversations where people would say “this sounds amazing!” and then… nothing. No sale. Just enthusiasm that evaporated the moment it was time to commit.
So I went deep on sales training. Not the sleazy, manipulative stuff. Real frameworks from people who’ve built million-dollar businesses and can show you exactly how they did it.
What I discovered changed everything. Sales isn’t about being pushy—it’s about structuring your offer so well that the decision becomes obvious.
Best Sales Training Programs: Expert Reviews
1. 100K Offer System 2.0 by Kathryn Porritt – Best Complete Offer Framework
What You’re Getting: Kathryn Porritt’s system for creating irresistible offers that sell themselves. This is about offer design, not aggressive closing tactics.
Why This Works: ✅ Offer Architecture: Most people struggle with sales because their offer sucks. Kathryn shows you how to structure offers people actually want to buy. ✅ Pricing Strategy: How to price high enough to be profitable without pricing yourself out of the market. ✅ Value Communication: Making prospects understand why your price is actually a bargain for what they’re getting. ✅ Stack Building: Creating bundles and packages that increase perceived value dramatically. ✅ Objection Prevention: Structuring offers so common objections don’t even come up.
Real Talk: ❌ Implementation Required: You get the framework, but you still have to build your actual offer and test it. ❌ Not a Quick Fix: This is strategic work. You’re rebuilding your entire offer structure, which takes time.
Perfect For: Entrepreneurs who have clients but struggle to close at the prices they want. If you’re constantly defending your pricing or getting ghosted after quotes, this fixes that.
2. Offer Engineering by Ross O’Lochlainn – Best for Service Businesses
What It Is: Ross O’Lochlainn’s methodology for engineering high-ticket service offers that clients can’t refuse. Focused specifically on service-based businesses, not product sellers.
Core Strengths: ✅ Service-Specific: Built for consultants, agencies, coaches—anyone selling services rather than products. ✅ High-Ticket Focus: Teaches you how to create and sell premium services at $5K-$50K+ price points. ✅ Delivery Model: Not just selling—how to structure service delivery so you can actually fulfill at scale. ✅ Positioning: How to position yourself as premium, not just another option.
Challenges: ❌ High-Ticket Only: If you’re selling low-ticket offers, this isn’t designed for you. ❌ Service Focus: Product businesses won’t find this as relevant.
Ideal Student: Service providers ready to move upmarket. If you’re tired of selling $500 offers and want to play in the $10K+ range, this shows you how to engineer offers that justify those prices.
3. Offer Vault Plus by Elise Darma – Best for Digital Offers
What It Is: Elise Darma’s collection of high-converting digital offer templates and frameworks. Perfect for online business owners creating digital products or online services.
What Makes It Valuable: ✅ Template Library: Proven offer structures you can model immediately. ✅ Digital-First: Designed specifically for digital products, online courses, digital services. ✅ Launch Ready: Templates come with sales page frameworks, email sequences, everything you need to launch. ✅ Multiple Price Points: Strategies for low-ticket, mid-ticket, and high-ticket digital offers.
Limitations: ❌ Template-Based: You’re adapting proven templates, not creating from scratch. Some people want more creative freedom. ❌ Digital Only: If you’re selling physical products or in-person services, you’ll need to adapt significantly.
Best For: Online entrepreneurs who want proven offer structures without reinventing the wheel. If you need to get an offer to market quickly and don’t want to guess, this gives you templates that already work.
4. Same Day Sales by Steph Crowder – Best for Quick Closes
What It Is: Steph Crowder teaches you how to close sales the same day you make the offer. No long nurture sequences, no weeks of follow-up—just direct, same-day conversions.
Why It’s Effective: ✅ Speed Focus: Shorten your sales cycle dramatically. Stop waiting weeks to close deals. ✅ Conversation Framework: Specific scripts and frameworks for sales conversations that close immediately. ✅ Objection Handling: Real-time responses to objections so you can close in the moment. ✅ Confidence Building: How to ask for the sale without feeling pushy or desperate.
Considerations: ❌ Direct Sales Required: This is for live sales conversations (calls, DMs, in-person). Not for automated funnels. ❌ Not for Everyone: Some offers genuinely need longer consideration periods. This works best for certain price points and industries.
Right For: Coaches, consultants, and service providers doing direct sales. If you’re having conversations with qualified prospects but not closing them fast enough, this teaches speed.
5. The 7-Figure Offer Suite by Becky Keen – Best for Multiple Offers
What It Is: Becky Keen’s framework for building a complete suite of offers at different price points that work together. Not just one offer—an entire ecosystem.
Strategic Value: ✅ Offer Ecosystem: How to create entry offers, core offers, and premium offers that feed into each other. ✅ Ascension Model: Moving clients from low-ticket to high-ticket naturally. ✅ Revenue Diversification: Multiple income streams from different offer levels. ✅ Client Journey: Mapping offers to client readiness and results progression.
Drawbacks: ❌ Complexity: Building multiple offers is more work than perfecting one. Not for beginners. ❌ Requires Some Traction: Easier to implement when you already have clients and know what they need.
Perfect Match: Established businesses ready to scale beyond one core offer. If you’ve maxed out your single-offer revenue and need to expand strategically, this shows you how.
View The 7-Figure Offer Suite →
6. Business by Design by James Wedmore – Best for Sales Systems
What It Is: James Wedmore’s program on building systematic, repeatable business processes—including sales systems that don’t depend on you personally closing every deal.
System Benefits: ✅ Repeatable Process: Creating sales systems that work consistently, not just when you’re “on.” ✅ Team Scalability: How to build sales processes others can execute, not just you. ✅ Automation + Human: Blending automated sales processes with strategic human touchpoints. ✅ Business Foundation: Goes beyond just sales—this is about building a business that runs properly.
Limitations: ❌ Broader Than Just Sales: This covers entire business systems. If you only want sales tactics, it might feel too broad. ❌ Implementation Time: Building systems takes longer than learning quick tactics.
Ideal For: Business owners who want sales to be a system, not a constant grind. If you’re tired of being the only person who can sell in your business, this shows you how to systematize it.
7. CEO Academy by Xtina Harmsworth – Best for Leadership Sales
What It Is: Xtina Harmsworth’s program on leading your business like a CEO, including sales leadership. This is about stepping into CEO-level decision-making and sales strategy.
Leadership Focus: ✅ CEO Mindset: Selling from CEO energy, not desperation or hustle energy. ✅ Strategic Sales: Making sales decisions from business strategy, not just tactics. ✅ Team Leadership: Leading sales teams or virtual assistants who handle sales for you. ✅ High-Level Positioning: Positioning yourself at the top of your market.
Challenges: ❌ High-Level Focus: Less tactical “how to close a sale tomorrow” and more strategic positioning. ❌ Not for Solopreneurs Starting Out: Best for established businesses ready to think bigger.
Best For: Entrepreneurs ready to step into CEO role and sell like a leader, not a hustler. If you’ve been grinding and want to elevate how you show up in sales, this shifts your entire approach.
Choosing Your Sales Training Path
Here’s what nobody tells you: sales training only works if it matches where you are right now and what you’re actually selling.
If Your Offer Doesn’t Sell Well
Start with 100K Offer System 2.0. The problem isn’t your sales skills—it’s your offer structure. Fix the offer first, then selling becomes easier.
If You Sell High-Ticket Services
Offer Engineering is built specifically for you. Ross understands the service business model and premium positioning in ways generic sales training doesn’t.
If You Sell Digital Products
Offer Vault Plus gives you proven templates for digital offers specifically. Don’t reinvent the wheel—use what already works.
If You Close Too Slowly
Same Day Sales teaches you how to compress your sales cycle. Stop losing deals to prospect indecision—learn to close same day.
If You Need Multiple Revenue Streams
The 7-Figure Offer Suite shows you how to build an ecosystem of offers that work together. One offer has a ceiling—multiple offers can scale much higher.
If You Want Sales Systems
Business by Design helps you systematize sales so it’s not all on you. Build processes that work consistently.
If You Need to Level Up Your Positioning
CEO Academy shifts how you show up in sales entirely. This is about energy and positioning, not just tactics.
The Truth About Sales Training
Most people buy sales courses hoping to find the “magic script” that makes selling easy. Then they’re disappointed when they realize—there’s no magic script.
Sales is a skill. Skills require practice. The courses on this list give you frameworks, but you still have to use them. Multiple times. With real prospects. And adjust based on what happens.
The good news? Once you get decent at sales, it’s a skill you have forever. It’s the highest-leverage skill in business. Marketing brings people in, but sales closes the deal and brings in revenue.
My honest recommendation:
Start with 100K Offer System 2.0 if you’re not consistently closing at the prices you want. Most sales problems are actually offer problems in disguise.
Add Same Day Sales if you’re having conversations but not closing fast enough.
Consider Business by Design once you’re closing consistently and ready to systematize it.
But whatever you choose, actually implement it. Don’t collect sales courses—master one approach, practice it with real prospects, refine it based on results, and give it time to work.
Sales gets easier with practice. But only if you practice.